INTERNET LITERACY AND ATTITUDES TOWARDS INTERNET ADVERTISING: A CROSS-CULTURAL STUDY

被引:0
|
作者
Ulusoy, Emre [1 ]
机构
[1] Univ Texas Pan Amer, Edinburg, TX 78541 USA
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:300 / 302
页数:3
相关论文
共 50 条
  • [1] A First Investigation into the Cross-Cultural Perceptions of Internet Advertising: A Comparison of Korean and American Attitudes
    An, Daechun
    Kim, Sang Hoon
    [J]. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 2008, 20 (02) : 49 - 65
  • [2] Internet advertising strategy of multinationals in China A cross-cultural analysis
    Li, Hairong
    Li, Ang
    Zhao, Shuguang
    [J]. INTERNATIONAL JOURNAL OF ADVERTISING, 2009, 28 (01) : 125 - 146
  • [3] Privacy and attitudes towards Internet-based selection systems: A cross-cultural comparison
    Harris, MM
    Van Hoye, G
    Lievens, F
    [J]. INTERNATIONAL JOURNAL OF SELECTION AND ASSESSMENT, 2003, 11 (2-3) : 230 - 236
  • [4] Attitude towards TV advertising: Cross-cultural study
    Guo, Guoqing
    Cheung, Fanny Sau-Lan
    Leung, Wing-Fai
    Chow, Cheris Wing-Chi
    [J]. Marketing Research and Practice in Globalization Era, 2007, : 82 - 90
  • [5] Lifelike agents for the internet: A cross-cultural case study
    Krenn, B
    Neumayr, B
    Gstrein, E
    Grice, M
    [J]. AGENT CULTURE: HUMAN-AGENT INTRODUCTION IN A MULTICULTURAL WORLD, 2004, : 197 - 229
  • [6] Culture and Internet consumption: Contributions from cross-cultural marketing and advertising research
    Hermeking, M
    [J]. JOURNAL OF COMPUTER-MEDIATED COMMUNICATION, 2005, 11 (01):
  • [7] Internet use and parental mediation: A cross-cultural study
    Ignacio Martinez de Morentin, Juan
    Cortes, Alejandra
    Medrano, Concepcion
    Apodaca, Pedro
    [J]. COMPUTERS & EDUCATION, 2014, 70 : 212 - 221
  • [8] Cross-cultural dimensions of Internet portals
    Zahir, S
    Dobing, B
    Hunter, G
    [J]. ISSUES AND TRENDS OF INFORMATION TECHNOLOGY MANAGEMENT IN CONTEMPORARY ORGANIZATIONS, VOLS 1 AND 2, 2002, : 847 - 851
  • [9] Cross-cultural dimensions of Internet portals
    Zahir, S
    Dobing, B
    Hunter, MG
    [J]. INTERNET RESEARCH-ELECTRONIC NETWORKING APPLICATIONS AND POLICY, 2002, 12 (03): : 210 - 220
  • [10] CROSS-CULTURAL STUDENT INTERNET PROJECT
    NICKERSON, M
    [J]. SIMULATION, 1994, 62 (02) : 140 - 140