Cross-cultural dimensions of Internet portals

被引：25

作者：

Zahir, S ^{[1
]}

Dobing, B ^{[1
]}

Hunter, MG ^{[1
]}

机构：

[1] Univ Lethbridge, Fac Management, Lethbridge, AB T1K 3M4, Canada

来源：

INTERNET RESEARCH-ELECTRONIC NETWORKING APPLICATIONS AND POLICY | 2002年 / 12卷 / 03期

关键词：

Internet; national cultures; convergence;

D O I：

10.1108/10662240210430892

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

When new technologies become available and cultures adopt them, the result can be either convergence, cultures becoming more similar as a result, or divergence, when cultures adopt technology in different ways that maintain or even further accentuate their differences. An analysis of full-service national Web portals from different countries, typically offering a search engine, directories of links on a set of selected topics, news items (including weather, sports, entertainment, and stock market results), advertisements and shopping, and free e-mail, shows evidence of both trends. While most national portals closely resemble the basic structure of Yahoo!, the original free full-service portal, there are also differences in appearance and features offered that can be attributed to cultural variations based on Hofstede's framework.

引用

页码：210 / 220

页数：11

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