Senior Management's Influence on New Product Development Projects and Firm Performance in Small and Medium-Sized Food Companies

被引：0
|
作者：
Lemmerer, Andreas [1 ]
Zapilko, Marina [1 ]
Menrad, Klaus [1 ]
机构：
[1] Straubing Ctr Sci, Chair Mkt & Management Biogen Resources, Petersgasse 18, D-94315 Straubing, Germany
来源：
INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT REVIEW | 2015年 / 18卷 / 04期
关键词：
new product development; innovation management; top management activities; resource allocation; SMEs; INNOVATION; SUCCESS; SPEED; MODEL;
D O I：
暂无
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
This paper analyses direct and indirect effects of senior management behavior on the success of new product development projects and firm performance. To examine these behaviors, a PLS-structural equation model is applied to survey data collected from R&D-managers of small and medium-sized food and drink companies in Germany. Results found that project planning and process performance are able to mediate about 50% of the total impact of senior management support on project performance, with project planning being the more important mediator. Effects on firm performance are also largely mediated through its antecedents in the proposed model.
引用
收藏
页码：105 / 120
页数：16
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