Ontology Design for Automatic Evaluation of Web User Interface Usability

The rapid development of the Internet and associated technologies for content delivery has led to a situation where the Web can be accessed on a multitude of different platforms - from desktop computers, laptops and tablets to smart-phones, which have become a crucial part of our lives, raising the question of usability on this plethora of devices. Testing and validating user experience (UX) throughout the whole development process is costly. However, some of this work done by humans could be executed automatically starting in early development. In this paper we address web user interface (UI) automatic evaluation and in particular discuss the ontology design for capturing knowledge of web usability domain for UI evaluation.