CROSS-FUNCTIONAL INTEGRATION AT THE FRONTLINE OF THE RETAIL CHANNEL

被引：0

作者：

Stolze, Hannah J. ^{[1
]}

Mollenkopf, Diane A. ^{[2
]}

Flint, Daniel J. ^{[2
]}

机构：

[1] Florida State Univ, Tallahassee, FL 32306 USA

[2] Univ Tennessee, Knoxville, TN 37996 USA

来源：

LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：23 / 26

页数：4

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