CROSS-FUNCTIONAL INTEGRATION AT THE FRONTLINE OF THE RETAIL CHANNEL

被引：0
|
作者：
Stolze, Hannah J. [1 ]
Mollenkopf, Diane A. [2 ]
Flint, Daniel J. [2 ]
机构：
[1] Florida State Univ, Tallahassee, FL 32306 USA
[2] Univ Tennessee, Knoxville, TN 37996 USA
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：23 / 26
页数：4
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