Animal companions, consumption experiences, and the marketing of pets: Transcending boundaries in the animal-human distinction

被引：33
|
作者：
Holbrook, Morris B. [1 ]
Woodside, Arch G. [2 ]
机构：
[1] Columbia Univ, Grad Sch Business, New York, NY 10027 USA
[2] Carroll Sch Management, Dept Mkt, Chestnut Hill, MA 02467 USA
来源：
JOURNAL OF BUSINESS RESEARCH | 2008年 / 61卷 / 05期
关键词：
D O I：
10.1016/j.jbusres.2007.06.024
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This introduction lays the groundwork for a special issue of the Journal of Business Research devoted to "Animal Companions, Consumption Experiences, and the Marketing of Pets." After some preliminary comments on the relevant background, the editors develop a conceptual scheme based on a typology of consumer value - for organizing the contributions appearing in the special issue. They explain the assignment of various contributions to various value-related categories in order to account for the structure and meanings of the perspectives that emerge. (c) 2007 Elsevier Inc. All rights reserved.
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页码：377 / 381
页数：5
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