The internationalization strategy of the companies in the metallurgical industry

This article is a presentation of the internationalization process and of the three types of strategies in the field of production and sales: the new product stage, the maturity stage and the standardization stage. The main types of international transactions are being reviewed and grouped in three categories: international business operations, alliances and international co-operations, implantation abroad Drawing up the strategy for developing and penetrating the international market is an important quality of the management of a company with international vocation. It implies taking into account the evolution of the world background (the analysis of the external environment for evidencing opportunities and management risk) and the potential of the respective company (the company diagnosis for establishing its advantages and disadvantages within the international competition) with a view to determining the internationalization targets and forms.