Effect of Green Practices on Organizational Performance: An Evidence from Pakistan

This research examines the effects of green supply chain (SC) practices including recycling techniques, green logistics (G2), environmental protection trainings and programs, and green manufacturing. A data sample of 339 manufacturing firms was collected from the industrial area of Punjab, Pakistan. By using Structural Equation Modelling (SEM), the findings indicated that except GL, the remaining green practices (GP) have significant and positive association with the organizational performance. In addition, GL have insignificant effect on firms' performance due to government non seriousness, no financial subsidies on green technologies, heavy import duties, scarcity of green technologies/vehicles in Pakistan and that most firms import green vehicles from European and Western countries which incur huge costs into SC system in terms of long lead time. This study will help the policymakers and SC managers to understand the problems and current situation of GSCM in the manufacturing firms of Pakistan. Further, we also discuss research limitations, areas for future research.