Inventory rationing and markdown strategy in the presence of lead-time sensitive customers
被引:4
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作者:
Xie, Yangyang
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机构:
Tsinghua Univ, Dept Automat, Beijing, Peoples R China
City Univ Hong Kong, Coll Business, Dept Management Sci, Hong Kong, Hong Kong, Peoples R ChinaTsinghua Univ, Dept Automat, Beijing, Peoples R China
Xie, Yangyang
[1
,2
]
Liang, Xiaoying
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机构:
City Univ Hong Kong, Coll Business, Dept Management Sci, Hong Kong, Hong Kong, Peoples R ChinaTsinghua Univ, Dept Automat, Beijing, Peoples R China
Liang, Xiaoying
[2
]
Ma, Lijun
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机构:
Shenzhen Univ, Coll Management, Dept Management Sci, Shenzhen 518060, Peoples R ChinaTsinghua Univ, Dept Automat, Beijing, Peoples R China
Ma, Lijun
[3
]
Yan, Houmin
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机构:
City Univ Hong Kong, Coll Business, Dept Management Sci, Hong Kong, Hong Kong, Peoples R ChinaTsinghua Univ, Dept Automat, Beijing, Peoples R China
Yan, Houmin
[2
]
机构:
[1] Tsinghua Univ, Dept Automat, Beijing, Peoples R China
[2] City Univ Hong Kong, Coll Business, Dept Management Sci, Hong Kong, Hong Kong, Peoples R China
[3] Shenzhen Univ, Coll Management, Dept Management Sci, Shenzhen 518060, Peoples R China
Appropriate customer segmentation, together with tailor-made strategies which dynamically change prices for customers, helps firms allocate resources more effectively. We incorporate markdown tools into the inventory-rationing model with customers segmented by lead-time sensitivity. We characterize the threshold-type optimal commitment policies and propose an efficient algorithm to compute the thresholds. (C) 2016 Elsevier B.V. All rights reserved.