MARKETING DEPARTMENT'S INFLUENCE AND INFORMATION DISSEMINATION WITHIN IN A FIRM: EVIDENCE FOR AN INVERTED U-SHAPED RELATIONSHIP

被引：0
|
作者：
Schmidt, Martin [1 ]
Hattula, Johannes [1 ]
Schmitz, Christian [1 ]
Reinecke, Sven [1 ]
机构：
[1] Univ St Gallen, St Gallen, Switzerland
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：22 / 22
页数：1
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