Bibliometric reflections on the history of consumer research

被引：26
|
作者：
Baumgartner, Hans [1 ]
机构：
[1] Penn State Univ, Smeal Coll Business, University Pk, PA 16802 USA
来源：
JOURNAL OF CONSUMER PSYCHOLOGY | 2010年 / 20卷 / 03期
关键词：
History of consumer research; Citation analysis; ADVERTISING EFFECTIVENESS; FUTURE-RESEARCH; MODEL; BEHAVIOR; ATTITUDE; INVOLVEMENT; MEDIATOR; JOURNALS;
D O I：
10.1016/j.jcps.2010.06.002
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article analyzes citation data for over 7000 articles published in the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research between 1936 and the end of 2009 to address five questions relating to the history of consumer research: What types of articles have been influential in consumer research? Does consumer research have sleeping beauties and shooting stars? How do consumer researchers achieve impact? Has consumer research become more or less influential over time? And finally, how much do older articles inform current consumer research?' (C) 2010 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.
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页码：233 / 238
页数：6
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