What drives the marketing manager in strategy implementation? Developing, measuring, and evaluating the concepts of role commitment and strategy commitment

被引：0

作者：

Noble, CH ^{[1
]}

Mokwa, MP ^{[1
]}

机构：

[1] MISSISSIPPI STATE UNIV,MISSISSIPPI STATE,MS 39762

来源：

1996 AMA EDUCATORS' PROCEEDINGS, VOL 7 - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING | 1996年 / 7卷

关键词：

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：27 / 28

页数：2

共 37 条

[1] The role of marketing managers' commitment and involvement in marketing strategy implementation
Ramaseshan, B.
Ishak, Asmai
Rabbanee, Fazlul
[J]. JOURNAL OF STRATEGIC MARKETING, 2013, 21 (06) : 465 - 483
[2] The moderating effect of organizational change cynicism on middle manager strategy commitment
Barton, Lisa Ceinwen
Ambrosini, Veronique
[J]. INTERNATIONAL JOURNAL OF HUMAN RESOURCE MANAGEMENT, 2013, 24 (04): : 721 - 746
[3] Examining Role Commitment in the Relationship between Strategic Role and the Effectiveness of Strategy Implementation from Middle Manager's View: The Case of Islamic Banking in Indonesia
Permana, Dudi
Halim, Hasliza Abdul
Ismail, Ishak
[J]. ENTREPRENEURSHIP VISION 2020: INNOVATION, DEVELOPMENT SUSTAINABILITY, AND ECONOMIC GROWTH, VOLS 1 AND 2, 2013, : 82 - 87
[4] What Drives Successful Implementation of Product Stewardship Strategy? The Role of Absorptive Capability
Bhupendra, Kumar Verma
Sangle, Shirish
[J]. CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, 2017, 24 (03) : 186 - 198
[5] Strategy implementation: the role of middle manager leadership and coordination
Tawse, Alex
Atwater, Leanne
Vera, Dusya
Werner, Steve
[J]. JOURNAL OF STRATEGY AND MANAGEMENT, 2024, 17 (01) : 59 - 77
[6] MEASURING COMMITMENT TO NEW MANUFACTURING TECHNOLOGY - INTEGRATING TECHNOLOGICAL PUSH AND MARKETING PULL CONCEPTS
MUNRO, H
NOORI, H
[J]. IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, 1988, 35 (02) : 63 - 70
[7] Facilitated modelling in strategy development: measuring the impact on communication, consensus and commitment
Rouwette, E. A. J. A.
[J]. JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, 2011, 62 (05) : 879 - 887
[8] The role of psychic distance in international marketing strategy implementation
Evans, Jody
[J]. HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING, 2ND EDITION, 2011, : 267 - 277
[9] Determinants of the strategic commitment and the implementation of the strategy in Mexican middle managers with graduate studies
Granados-Ruiz, Fernando
Llanos-Reynoso, Luis-Felipe
[J]. ESTUDIOS GERENCIALES, 2019, 35 (151) : 135 - 144
[10] Belaboring the not-so-obvious: Consensus, commitment, and strategy implementation speed and success
Dooley, RS
Fryxell, GE
Judge, WQ
[J]. JOURNAL OF MANAGEMENT, 2000, 26 (06) : 1237 - 1257

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