Research on Cross-Border E-Commerce Platform Selection in China Small & Medium-Sized Enterprises

被引：0
|
作者：
Zhang, Kejing [1 ]
Huang, Liling [1 ]
机构：
[1] DongHua Univ, Glorious Sun Sch Business & Management, Shanghai, Peoples R China
来源：
10TH IEEE INTERNATIONAL CONFERENCE ON SERVICE OPERATIONS AND LOGISTICS, AND INFORMATICS SOLI 2015 | 2015年
关键词：
Cross-border E-commerce; platform selection; MA-OWA; triangular fuzzy analytic hierarchy process; fuzzy comprehensive evaluation;
D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
This paper establishes the evaluation criterion system of Cross-border E-commerce platform selection based on DeLone & McLean's e-commerce success model and MA-OWA operator, using triangular fuzzy analytic hierarchy process to determine the weight of each level of criteria. Further, the fuzzy comprehensive evaluation model is established. Finally the case study proves scientificness and feasibility of the evaluation criterion systems and the validity of the evaluation method.
引用
收藏
页码：182 / 185
页数：4
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