A study of experience expectations of museum visitors

被引：161

作者：

Sheng, Chieh-Wen ^{[2
]}

Chen, Ming-Chia ^{[1
]}

机构：

[1] Ming Dao Univ, Hospitality Management Dept, Peetow 52345, Changhua County, Taiwan

[2] Chihlee Inst Technol, Commerce Technol & Management Dept, Taipei, Taiwan

来源：

TOURISM MANAGEMENT | 2012年 / 33卷 / 01期

关键词：

Visitor study; Experience expectation; Preference for visiting; TOURIST EXPERIENCES; PREFERENCES;

D O I：

10.1016/j.tourman.2011.01.023

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Visitor studies including studies of experience and expectations of visitors are important for museums in terms of management and development, however few studies have been designed to explore the components of experience expectations for museum visitors. This research tried to analyze the experience expectations of museum visitors. Using content analysis of diaries written by museum visitors, a questionnaire of experience expectations of museum visitors was developed. After a survey with 425 valid returns, factor analysis was used to extract 5 types of experience expectations, which included: easiness and fun, cultural entertainment, personal identification, historical reminiscences, and escapism. Moreover, this research analyzed visitors' preferences for visiting museums and their demographic factors among different types of experience expectations. Finally, some related discussion and suggestions were proposed. (C) 2011 Elsevier Ltd. All rights reserved.

引用

页码：53 / 60

页数：8

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