REASONS OF INSUFFICIENT COOPERATION IN INFORMATION SHARING WITHIN CZECH ENTREPRENEURIAL ENVIRONMENT AND ITS IMPACT ON SUPPLY CHAIN

Task how to ensure adequate, effective response to the quickly changing requirements of their customers, both in terms of assortment structure, required quantities of products, and delivery time appears as one of the biggest problems, which must be solved by the management of firms in the Czech Republic at these days. The fundamental problem is that enterprises often do not keep at disposal necessary relevant information in advance. It results in serious problems not only in the actual planning of logistics processes, but also in a high instability of these plans, a significant number of operative interventions in the management, etc. There are many reasons for this situation, which may imply for example, from specifics of products, businesses and branches in which they operate and also from the firm's position within the supply chain. The willingness level of a business partner to share information about his forecasts, demand, actual sales, marketing operations etc. depends on the bargaining strength, competitive position and the distance of the manufacturer from the final customer within the supply chain. The CSO survey showed that only 9% of firms shared information about the demand within the supply chain in the Czech Republic in January 2009. This article deals with the identification of main reasons of insufficient cooperation in information sharing within Czech entrepreneurial environment and impact of this situation on supply chain mainly from the metals, metallurgic and metalworking products manufacturers' point of view.