Web 3.0 and the Metaverse Shaping Organizations' Brand and Product Strategies

被引：28
|
作者：
Kshetri, Nir [1 ]
机构：
[1] Univ N Carolina, Bryan Sch Business & Econ, Greensboro, NC 27412 USA
来源：
IT PROFESSIONAL | 2022年 / 24卷 / 02期
关键词：
Compendex;
D O I：
10.1109/MITP.2022.3157206
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Investments in Web 3.0 and the metaverse are growing rapidly. This paper focuses on the impacts of these developments on organizations' brand and product strategies.
引用
收藏
页码：11 / 15
页数：5
相关论文
共 50 条
  • [41] Exploring Design Strategies for Cultivating Sustainability and Enhancing Brand Image in Personal Care Product Brands
    Li, Yun-Fei
    Lin, Fang-Suey
    [J]. SUSTAINABILITY, 2024, 16 (06)
  • [42] Vertical Product Line Extension Strategies: an Evaluation of Brand Halo Effect according to Range Level
    Tafani, Eric
    Michel, Geraldine
    Rosa, Emmanuelle
    [J]. RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION, 2009, 24 (02): : 73 - 88
  • [43] EXECUTIVE LEADERSHIP IN NONPROFIT ORGANIZATIONS - NEW STRATEGIES FOR SHAPING EXECUTIVE BOARD DYNAMICS - HERMAN,RD, HEIMOVICS,RD
    NEWMAN, E
    [J]. ADMINISTRATION IN SOCIAL WORK, 1992, 16 (02): : 128 - 130
  • [44] Communication Strategies of Entrepreneurial Organizations in Mobile Apps Industry: Hidden Communication Prior to Product Launch
    Shi, Wei
    Weber, Matthew
    [J]. INTERNATIONAL JOURNAL OF KNOWLEDGE MANAGEMENT, 2022, 18 (01)
  • [45] Web 2.0 communication and stakeholder engagement strategies: how Romanian public organizations use Facebook
    Cmeciu, Camelia
    Cmeciu, Doina
    [J]. 3RD CYPRUS INTERNATIONAL CONFERENCE ON EDUCATIONAL RESEARCH (CY-ICER 2014), 2014, 143 : 879 - 883
  • [46] Strategies for strengthening farmer producer organizations in India based on the One District One Product scheme
    Anand, Shreya
    Ghosh, Souvik
    Mukherjee, Anirban
    [J]. CURRENT SCIENCE, 2023, 125 (06): : 614 - 622
  • [47] "Spice," "Kryptonite," "Black Mamba": An Overview of Brand Names and Marketing Strategies of Novel Psychoactive Substances on the Web
    Corazza, Ornella
    Valeriani, Giuseppe
    Bersani, Francesco Saverio
    Corkery, John
    Martinotti, Giovanni
    Bersani, Giuseppe
    Schifano, Fabrizio
    [J]. JOURNAL OF PSYCHOACTIVE DRUGS, 2014, 46 (04) : 287 - 294
  • [48] Exploring sport brand development strategies to strengthen consumer involvement with the product - The case of the Australian A-League
    Kunkel, Thilo
    Doyle, Jason P.
    Funk, Daniel C.
    [J]. SPORT MANAGEMENT REVIEW, 2014, 17 (04) : 470 - 483
  • [49] Monitoring Tobacco Brand Websites to Understand Marketing Strategies Aimed at Tobacco Product Users and Potential Users
    Escobedo, Patricia
    Cruz, Tess Boley
    Tsai, Kai-Ya
    Allem, Jon-Patrick
    Soto, Daniel W.
    Kirkpatrick, Matthew G.
    Pattarroyo, Monica
    Unger, Jennifer B.
    [J]. NICOTINE & TOBACCO RESEARCH, 2018, 20 (11) : 1393 - 1400
  • [50] The Influence of Organizations’ Tax Avoidance Practices on Consumers’ Behavior: The Role of Moral Reasoning Strategies, Political Ideology, and Brand Identification
    Jorge Matute
    José Luis Sánchez-Torelló
    Ramon Palau-Saumell
    [J]. Journal of Business Ethics, 2021, 174 : 369 - 386
12345