Web 3.0 and the Metaverse Shaping Organizations' Brand and Product Strategies

被引：28
|
作者：
Kshetri, Nir [1 ]
机构：
[1] Univ N Carolina, Bryan Sch Business & Econ, Greensboro, NC 27412 USA
来源：
IT PROFESSIONAL | 2022年 / 24卷 / 02期
关键词：
Compendex;
D O I：
10.1109/MITP.2022.3157206
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Investments in Web 3.0 and the metaverse are growing rapidly. This paper focuses on the impacts of these developments on organizations' brand and product strategies.
引用
收藏
页码：11 / 15
页数：5
相关论文
共 50 条
  • [1] GREEN TECHNOLOGIES FOR THE SUSTAINABLE METAVERSE AND WEB 3.0
    Wang, Xiaofei
    Bennis, Mehdi
    Wang, Ping
    Yu, Rong
    Bryan Lim, Wei Yang
    [J]. IEEE WIRELESS COMMUNICATIONS, 2023, 30 (05) : 74 - 75
  • [2] Advanced Networking and Applications for Metaverse and Web 3.0
    Cao, Bin
    Zhang, Lei
    Zhang, Lan
    Kanhere, Salil
    Sun, Chen
    Niyato, Dusit
    [J]. IEEE NETWORK, 2023, 37 (06): : 8 - 9
  • [3] Challenges and Opportunities for the Web 3.0 Metaverse Turn in Education
    Fan, Shujia
    Yecies, Brian
    Zhou, Zeyang Ivy
    Shen, Jun
    [J]. IEEE TRANSACTIONS ON LEARNING TECHNOLOGIES, 2024, 17 : 1989 - 2004
  • [4] Research on the Strategies of Brand Shaping in SMEs
    Song Xuqin
    [J]. PROCEEDINGS OF THE TWELFTH WEST LAKE INTERNATIONAL CONFERENCE ON SMALL & MEDIUM BUSINESS (WLICSMB 2010), 2011, : 415 - 420
  • [5] The localization of IP infringements in the online environment: from Web 2.0 to Web 3.0 and the Metaverse
    Rosati, Eleonora
    [J]. JOURNAL OF INTELLECTUAL PROPERTY LAW & PRACTICE, 2023, 18 (10) : 720 - 742
  • [6] Metastudents in the Metaverse: Navigating the Shift to Web 3.0 Education and the Emergence of NFT Credentials
    Camacho Leal, Daniel
    Capetille, Azael
    Guemes Catorena, David
    [J]. 2024 IEEE GLOBAL ENGINEERING EDUCATION CONFERENCE, EDUCON 2024, 2024,
  • [7] METAVERSE ENGAGEMENT: A CASE STUDY ON BRAND STRATEGIES AND OUTCOMES IN THE DIGITAL FRONTIER
    Gopakumar, Sridevi
    Dananjayan, Madhava Priya
    [J]. JIMS8M-THE JOURNAL OF INDIAN MANAGEMENT & STRATEGY, 2023, 28 (04) : 59 - 62
  • [8] The metaverse: updating the Internet (Web 3.0) or just a new development for immersive videogames?
    Simon, Jean-Paul
    [J]. PROFESIONAL DE LA INFORMACION, 2023, 32 (03):
  • [9] AI and Blockchain Empowered Metaverse for Web 3.0: Vision, Architecture, and Future Directions
    Zhang, Xu
    Min, Geyong
    Li, Tong
    Ma, Zhan
    Cao, Xun
    Wang, Shaowei
    [J]. IEEE COMMUNICATIONS MAGAZINE, 2023, 61 (08) : 60 - 66
  • [10] Social networks and Web 3.0: their impact on the management and marketing of organizations
    Garrigos-Simon, Fernando J.
    Lapiedra Alcami, Rafael
    Barbera Ribera, Teresa
    [J]. MANAGEMENT DECISION, 2012, 50 (10) : 1880 - 1890
12345