Online overseas purchasing has experienced a high speed growth in China because of the price, category, and quality advantages. However, it also faces some problems and risks related to the price, quality, after-sales service, logistics, regulation and exchange rate fluctuation. To solve these kinds of risks, several political suggestions have been raised. With the additional attention, this paper believes that the future is going to be bright. Overseas purchasing is a service provided by certain agencies to purchase oversea goods and services on behalf of their customers. It could be online or offline. This paper focuses on the online overseas purchasing and summarizes the opportunity and challenge in this field. Online overseas purchasing emerged with the development of internet and has developed very fast in recently years. According to the data from China E-business Research Center, the overseas purchasing market in China has reached 24.1 billion in 2011 and 48 billion in 2012.
