The why of consumption: Contemporary perspectives on consumer motives, goals, and desires

被引：0

作者：

Stern, BB ^{[1
]}

机构：

[1] Rutgers State Univ, Piscataway, NJ 08855 USA

来源：

JOURNAL OF ADVERTISING RESEARCH | 2001年 / 41卷 / 04期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：83 / 85

页数：3

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