The Innovation and Development of Ideological and Political Education in Colleges and Universities in the Data Age

The arrival of large data age has broughtgreat opportunities and challenges to ideological and political education in colleges and universities. Under the large data technology, the ideological and political education of colleges and universities can realize the remarkable features such as strong educational efficiency, high precision and predictable behavior of educational objects. However, it also brings personal privacy data leakage, excessive collection of personal data, and integration of traditional ideological and political education Lack of many challenges. Therefore, the ideological and political education of colleges and universities should strengthen the ideological and political education workers to raise awareness of large data, to enhance the ideological and political education of large data learning practice ability, innovation and ideological and political education work mechanism and methods to jointly promote the era of large-scale ideological and political education Innovation and development.