Gossip information increases reward-related oscillatory activity

Previous research has described the process by which the interaction between the firing in midbrain dopamine neurons and the hippocampus results in promoting memory for high-value motivational and rewarding events, both extrinsically and intrinsically driven (i.e. curiosity). Studies on social cognition and gossip have also revealed the activation of similar areas from the reward network. In this study we wanted to assess the electrophysiological correlates of the anticipation and processing of novel information (as an intrinsic cognitive reward) depending on the degree of elicited curiosity and the content of the information. 24 healthy volunteers participated in this EEG experiment. The task consisted of 150 questions and answers divided into three different conditions: trivia-like questions, personal-gossip information about celebrities and personal-neutral information about the same celebrities. Our main results from the ERPs and time-frequency analysis pinpointed main differences for gossip in comparison with personal-neutral and trivia-like conditions. Specifically, we found an increase in beta oscillatory activity in the outcome phase and a decrease of the same frequency band in the expectation phase. Larger amplitudes in P300 component were also found for gossip condition. Finally, gossip answers were the most remembered in a one-week memory test. The arousing value and saliency of gossip information, its rewarding effect evidenced by the increase of beta oscillatory power and the recruitment of areas from the brain reward network in previous fMRI studies, as well as its potential social value have been argued in order to explain its differential processing, encoding and recall.