Innovation strategy and the impact of a composite model of service product development on performance

被引：34
|
作者：
Hull, FM [1 ]
机构：
[1] Arizona State Univ, Phoenix, AZ 85069 USA
来源：
JOURNAL OF SERVICE RESEARCH | 2004年 / 7卷 / 02期
关键词：
innovation; new service development; concurrency; organization theory; organization design;
D O I：
10.1177/1094670504268452
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article investigates how the magnitude of innovation strategy moderates the impact of a model of product development on performance in 62 large service enterprises. The model includes a strategy of fast-paced development cycles and an organization core of three sets of practices dealing with organization, processes, and tools. Results for services are compared with findings in goods industries.
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页码：167 / 180
页数：14
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