Innovation strategy and the impact of a composite model of service product development on performance

被引：34
|
作者：
Hull, FM [1 ]
机构：
[1] Arizona State Univ, Phoenix, AZ 85069 USA
来源：
JOURNAL OF SERVICE RESEARCH | 2004年 / 7卷 / 02期
关键词：
innovation; new service development; concurrency; organization theory; organization design;
D O I：
10.1177/1094670504268452
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article investigates how the magnitude of innovation strategy moderates the impact of a model of product development on performance in 62 large service enterprises. The model includes a strategy of fast-paced development cycles and an organization core of three sets of practices dealing with organization, processes, and tools. Results for services are compared with findings in goods industries.
引用
收藏
页码：167 / 180
页数：14
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