Authenticity and tourist loyalty: a meta-analysis

This study used a meta-analysis to examine the relationship between authenticity and tourist loyalty. A total of 144 effect sizes and 27,986 accumulated sample sizes from 68 independent empirical studies were analyzed. The results revealed that authenticity positively correlates with tourist loyalty, in different magnitudes. Specifically, objective authenticity has the greatest impact on tourist loyalty, followed by constructive authenticity and existential authenticity. In addition, this study also examined four moderators of the relationship between authenticity and tourist loyalty. Then we discussed the theoretical and practical implications of authenticity for tourism destination marketing.