I'M LOVIN' IT: THE SALIENCE OF MCDONALD'S LOGO, SLOGANS AND COLORS ON CHILDREN

被引：0

作者：

Bal, Anjali ^{[1
]}

Allen, Amanda J. ^{[2
]}

Pitt, Leyland F. ^{[3
]}

Berthon, Pierre ^{[4
]}

机构：

[1] Dominican Univ Calif, San Rafael, CA 94901 USA

[2] Mt St Marys Coll, Los Angeles, CA USA

[3] Simon Fraser Univ, San Francisco, CA USA

[4] Bentley Coll, Waltham, MA 02154 USA

来源：

IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：601 / 601

页数：1

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