I'M LOVIN' IT: THE SALIENCE OF MCDONALD'S LOGO, SLOGANS AND COLORS ON CHILDREN

被引：0
|
作者：
Bal, Anjali [1 ]
Allen, Amanda J. [2 ]
Pitt, Leyland F. [3 ]
Berthon, Pierre [4 ]
机构：
[1] Dominican Univ Calif, San Rafael, CA 94901 USA
[2] Mt St Marys Coll, Los Angeles, CA USA
[3] Simon Fraser Univ, San Francisco, CA USA
[4] Bentley Coll, Waltham, MA 02154 USA
来源：
IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：601 / 601
页数：1
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