Challenges in Intercultural Communication

With the increasing diversity of our clients or potential clients it is important for us as veterinary professionals to recognize the opportunities this affords us to serve a larger demographic. However, along with this opportunity comes the challenges of serving clients for whom English may be a second language as well as clients who may have very different understanding of health care options for their animal. By seeking to become more culturally aware, both as individuals and practices we can have sig-nificant impact on the care of our patients. This article focuses on both awareness and skills to aid this process.