Study on Information Dissemination Mechanisms of Network Social Media Platform

In recent years, with the rapid development of Chinese internet industry, the network communities relying on the Internet platform is in a large quantity. Its communication mechanism is distinctive and the relationship among community platforms, opinion leaders and ordinary members in the internet is complex. By collecting public data and reports, concluding and studying relative researches at home and abroad, studying the communication process and its models, we find that the future of online community platform, the commercialization of opinion leaders in social network platforms in the feature and "Multiple Centers" will continue to exist. The influence of the main members also cannot be ignored, and members' value trends present the tendency of being groups extreme, which also need the guidance of government. In addition, the intelligent management of community platforms is the new development trend.