Introduction to the special section "Brand and Innovation Interdependency"

被引：0

|

作者：

Bayus, Barry ^{[1
]}

Brexendorf, Tim Oliver ^{[2
]}

Keller, Kevin Lane ^{[3
]}

机构：

[1] Univ N Carolina, Kenan Flagler Business Sch, Chapel Hill, NC 27599 USA

[2] WHU Otto Beisheim Sch Management, D-56179 Vallendar, Germany

[3] Dartmouth Coll, Tuck Sch Business, Hanover, NH 03755 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2015年 / 43卷 / 05期

关键词：

D O I：

10.1007/s11747-015-0448-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：545 / 547

页数：3

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