Introduction to the special section "Brand and Innovation Interdependency"

被引：0
|
作者：
Bayus, Barry [1 ]
Brexendorf, Tim Oliver [2 ]
Keller, Kevin Lane [3 ]
机构：
[1] Univ N Carolina, Kenan Flagler Business Sch, Chapel Hill, NC 27599 USA
[2] WHU Otto Beisheim Sch Management, D-56179 Vallendar, Germany
[3] Dartmouth Coll, Tuck Sch Business, Hanover, NH 03755 USA
来源：
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2015年 / 43卷 / 05期
关键词：
D O I：
10.1007/s11747-015-0448-3
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：545 / 547
页数：3
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