A case study of pricing strategies in European airline markets: The London-Amsterdam route

被引：18
|
作者：
Alderighi, Marco [1 ,2 ]
Cento, Alessandro [3 ]
Piga, Claudio A. [4 ,5 ]
机构：
[1] Univ Valle dAosta, I-11020 St Christophe, Italy
[2] Bocconi Univ, CERTeT, I-20136 Milan, Italy
[3] Air France KLM, I-20090 Segrate, Italy
[4] Univ Loughborough, Dept Econ, Loughborough LE11 3TU, Leics, England
[5] RCEA, I-47900 Rimini, Italy
来源：
JOURNAL OF AIR TRANSPORT MANAGEMENT | 2011年 / 17卷 / 06期
关键词：
Market segmentation; Stay restrictions; Inter-temporal discrimination; Pricing; DISCRIMINATION; COMPETITION; DISPERSION; INDUSTRY;
D O I：
10.1016/j.jairtraman.2011.02.009
中图分类号：
U [交通运输];
学科分类号：
08 ; 0823 ;
摘要：
Published fares London-Amsterdam are used to examine the pricing practices of low-cost and legacy carriers when operating in a large and crowded market. We investigate two strategies of market segmentation involving the time before departure the ticket has been bought, inter-temporal segmentation, and the duration of the stay, implicit segmentation. We find inter-temporal price discrimination emerges as an important strategy for all pricing but the two legacy carriers involved, British Airways and KLM, differ in their use of stay restrictions: British Airways does not assign a specific role to the duration of stay, while KLM make use of such rules extensively in price setting. (C) 2011 Elsevier Ltd. All rights reserved.
引用
收藏
页码：369 / 373
页数：5
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