A case study of pricing strategies in European airline markets: The London-Amsterdam route

被引：18

作者：

Alderighi, Marco ^{[1
,2
]}

Cento, Alessandro ^{[3
]}

Piga, Claudio A. ^{[4
,5
]}

机构：

[1] Univ Valle dAosta, I-11020 St Christophe, Italy

[2] Bocconi Univ, CERTeT, I-20136 Milan, Italy

[3] Air France KLM, I-20090 Segrate, Italy

[4] Univ Loughborough, Dept Econ, Loughborough LE11 3TU, Leics, England

[5] RCEA, I-47900 Rimini, Italy

来源：

JOURNAL OF AIR TRANSPORT MANAGEMENT | 2011年 / 17卷 / 06期

关键词：

Market segmentation; Stay restrictions; Inter-temporal discrimination; Pricing; DISCRIMINATION; COMPETITION; DISPERSION; INDUSTRY;

D O I：

10.1016/j.jairtraman.2011.02.009

中图分类号：

U [交通运输];

学科分类号：

08 ; 0823 ;

摘要：

Published fares London-Amsterdam are used to examine the pricing practices of low-cost and legacy carriers when operating in a large and crowded market. We investigate two strategies of market segmentation involving the time before departure the ticket has been bought, inter-temporal segmentation, and the duration of the stay, implicit segmentation. We find inter-temporal price discrimination emerges as an important strategy for all pricing but the two legacy carriers involved, British Airways and KLM, differ in their use of stay restrictions: British Airways does not assign a specific role to the duration of stay, while KLM make use of such rules extensively in price setting. (C) 2011 Elsevier Ltd. All rights reserved.

引用

页码：369 / 373

页数：5

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