The market orientation-performance relationship in the context of a developing economy - An empirical analysis

被引：100

作者：

Subramanian, R

Gopalakrishna, P

机构：

[1] Pace Univ, Lubin Sch Business, Dept Mkt, New York, NY 10038 USA

[2] Grand Valley State Univ, Seidman Sch Business, Grand Rapids, MI 49504 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 2001年 / 53卷 / 01期

关键词：

market orientation; performance relationship; developing economy; revenue; return on capital;

D O I：

10.1016/S0148-2963(99)00109-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The buyer market conditions that emerged in India following its decision to liberalize the economy in 1991 provided the setting for studying the effect of market orientation on organizational performance. Results from a sample of 162 manufacturing and service firms provided support for a strong positive relationship between market orientation and growth in overall revenue, return on capital, success of new products and services, ability to retain customers, and success in controlling operating expenses. The study found that competitive hostility, suppliers' power, and market turbulence did not moderate the market orientation-performance relationship. (C) 2001 Elsevier Science Inc. All rights reserved.

引用

页码：1 / 13

页数：13

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