B Corporations: A strategic management based on knowledge

Companies play a decisive role in development. However, actually, they are blamed for part of the world's environmental degradation and social inequality. To improve this image, business models have emerged, such as B companies, which in addition to generating economic returns provide environmental and social solutions to society. The aim of the study was to analyse the strategic management adopted by these companies. Methodologically, a documentary analysis was carried out. Also, some successful cases of companies that operate in Latin America and have a great impact on society were analysed. The conclusions highlight that the B companies have as a base of their strategic management, the identification of the needs of the stakeholders and the production of knowledge; those allows them to generate innovations that contribute with the creation of products and services that besides generating an economic yield, they improve the quality of life of their groups of interest.