Does hunger matter in consumer purchase decisions? An empirical investigation of processed food products

被引：4
|
作者：
de-Magistris, Tiziana [1 ]
Gracia, Azucena
机构：
[1] Ctr Invest & Tecnol Agroalimentaria Aragon, Unidad Econ Agroalimentaria, Avda Montanana 930, Zaragoza 50059, Spain
来源：
FOOD QUALITY AND PREFERENCE | 2017年 / 55卷
关键词：
Hunger; Purchase; Body Mass Index; Cheese; EXPERIMENTAL AUCTIONS; OLDER-ADULTS; WOMEN; PREFERENCES; CLAIMS; OBESE; BIAS;
D O I：
10.1016/j.foodqual.2016.08.002
中图分类号：
TS2 [食品工业];
学科分类号：
0832 ;
摘要：
The aim of this study is to investigate whether hunger matters in consumer purchase behaviour relating to processed food products. Therefore, a non-hypothetical experiment was implemented to assess truthful preferences by asking individuals the maximum price that they would pay for various processed cheese products. The findings indicated that consumers were willing to pay more when hungry than when satiated. Moreover, women and obese participants were willing to pay more than men and normal-weight participants. However, older and hungry people were willing to pay less than younger, satiated individuals. (C) 2016 Elsevier Ltd. All rights reserved.
引用
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页码：1 / 5
页数：5
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