Employees work-related social-media use: His master's voice

被引：51
|
作者：
van Zoonen, Ward [1 ]
van der Meer, Toni G. L. A. [1 ]
Verhoeven, Joost W. M. [1 ]
机构：
[1] Univ Amsterdam, Amsterdam Sch Commun Res, NL-1012 CX Amsterdam, Netherlands
来源：
PUBLIC RELATIONS REVIEW | 2014年 / 40卷 / 05期
关键词：
Social media; Employees; Organizational reputation; Antecedents;
D O I：
10.1016/j.pubrev.2014.07.001
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study explores the antecedents of work-related social-media use. To date the role of employees in organizational sense giving through work-related social-media use remains under investigated. The findings suggest that - in a work-related context - social media serve multiple functions: as a vehicle for information dissemination, relationship management, and organizational ambassadorship. Employees willingly utilize their personal social media account to contribute to organizational goals. (C) 2014 Elsevier Inc. All rights reserved.
引用
收藏
页码：850 / 852
页数：3
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