Research on the Internal Marketing and the Corresponding Applications on Star Hotel Management

In this paper, we conduct research on internal marketing and corresponding applications on the star hotel management. The development of the economy hotel is in the exploratory stage in our country, with the rapid development of economy hotel, the management phase change, further market segmentation, brand further development, to further improve the management level will become the development direction of economy hotel in the future will inevitably exist in the development process problems, but with the increasing improvement of economy hotel and budget hotel, the new forms of mature, with its advantages and good development opportunity again these problems will be readily solved. Our research combines the concepts of internal marketing to propose the novel paradigm for the hotel management and market which holds special meaning.