Impact of food safety information on US poultry demand

The impact of poultry product recall events on consumer demand in the US was empirically tested for four major categories of poultry: broiler (young chicken), eggs, turkey and other chicken (mature or nonbroiler chicken). From 2000 to 2004, poultry Food Safety Inspection Service (FSIS) recall events had a consistent positive impact on demand for turkey but no significant impact on other types of poultry products. United States Department of Agriculture (USDA) - FSIS recall, as a complement to food labelling, did not undermine poultry consumption but promoted turkey demands. On the contrary, media recall undermined poultry demands. Moreover, it demonstrated that turkey consumers were a special behaviour group of poultry consumers.