ARTIFICIAL INTELLIGENCE IN SERVICE OF MEDIA

In 1967 at the Expo 67 in Montreal a new film was introduced entitled Kinoautomat (subtitled: One Man and his House). Kinoautomat was conceived by Raduz Cincera and it was shown in a specially adapted cinema screening room where each chair had been equipped with two control buttons - one red and one green. During the screening, the film was interrupted several times and a moderator on stage asked the audience to cast their votes and choose between two alternative scenarios for each scene. Subsequently, the scenario that received more votes was played. Regardless of what scene the audience chose, it didn't affect the films ending. Can this be considered the first ever use of artificial intelligence in the media, in which the recipient was given the opportunity to modify the content according to his own personal perception? How do we perceive the link between artificial intelligence and the media today? To what extent has it become a subconscious perception?