M-Commerce and M-banking focused on Czech republic

被引:0
|
作者
Tomaskova, Hana [1 ]
机构
[1] Univ Hradec Kralove, Fac Informat & Management, Hradec Kralove 50003, Czech Republic
关键词
M-Commerce; M-Banking; Firms; Czech republic; mobile marketing; mobile devices;
D O I
暂无
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
This article deals with m-Commerce and M-Banking focused on firms in Czech republic. Nowadays using mobile applications and devices in commercial field is increasing, especially on bank domain. M-Commerce offers new and better ways in communication with customers or in searching for new chances and opportunities. Theories are motivated by findings of marketing researches, supported by the grant no. 402/08/1046 "Models of firms with mobile oriented architecture" of Czech Science. The dilemma of nobile communication has already been published in [1],[2],[3],[4],[5],[6],[7],[8], [9],[10], [11] a [12]. The outcomes are based on research results and on a questionnaire. In research, statistic software SPPS was used. The outcomes of this software are used in his article. In particular descriptive analysis and hierarchical Cluster Analysis are used.
引用
收藏
页码:109 / 112
页数:4
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