The individuation services in M-commerce

M-Commerce is the extension of E-Business from wired communication to wireless communication and from a form of commerce at a fixed place to one at any time and place. It is attributable to wireless technology which has developed rapidly, user groups which have increased continuously and E-Business. With it, people can get rid of the shackles of space, can obtain rich information resources on, the Internet at any time and place as they wish, as well as enjoy a multitude of information services. As a key component to the modern free economy, M-Commerce has contrived a whole new client concept by means of creating new alternatives. Nowadays, the current development of M-Commerce bears a strong resemblance to the development of E-Business in 1996, namely, numerous opportunities but challenges in costs, bandwidth, contents and etc. How can we make a breakthrough in the current conditions? Analysis of the intrinsic features of M-Commerce indicates that its hope lies in that it can enable users to become the center of information and communication, thus creating a new freedom for them. Regardless of their geographic locations, users can conduct commercial activities at whatever time and place, to enjoy a new commercial freedom. Of course, freedom itself has no any value. Users define "value" and make a selection subject to their definition: While in M-Commerce, users' selection must be employed to. provide something worthy. This requires mobile operators to both increase their bandwidth repeatedly to improve the processing capability of their terminals and users' input ways and spread individuation mobile services in an all-round way and center on users' demands to provide them with customized services, which is a more important measure.