FROM CUSTOMER EXPERIENCE TO PRODUCT DESIGN: REASONS TO INTRODUCE A HOLISTIC DESIGN APPROACH

被引：0

作者：

Ceccacci, Silvia ^{[1
]}

Giraldi, Luca ^{[1
]}

Mengoni, Maura ^{[1
]}

机构：

[1] Univ Politecn Marche, Ancona, Italy

来源：

DS87-4 PROCEEDINGS OF THE 21ST INTERNATIONAL CONFERENCE ON ENGINEERING DESIGN (ICED 17), VOL 4: DESIGN METHODS AND TOOLS | 2017年

关键词：

Experience design; Organisation of product development; User centred design;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

In the recent years, the creation of a good Customer Experience has become one of means to help companies in competing in the arena of retail. This have led to a focus shift from product design to the customer services' design and customer marketing with the aim to elicit a unique experience able to improve customer satisfaction, influence customer's decision-making and foster repurchasing. In this context, the present paper investigates the close interplay between Customer Experience and User Experience and describes an experiment to give evidence of the effects of the customer journey on the user experience. It discusses the necessity of considering the whole Customer Experience in product/service design and proposes a new holistic approach centred on CX to support the design of all elements characterising the company's offering.

引用

页码：463 / 472

页数：10

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