To Decide Not To Decide: A Qualitative Investigation of Determinants of The Delegation of Decision of Consumers

被引:0
|
作者
Besbes, Fatma Drira [1 ]
Kamoun, Mohammed [2 ]
机构
[1] IHEC Sfax, Lab Rech Mkt, Sfax, Tunisia
[2] Fac Sci Econ & Gest Sfax, Lab Rech Mkt, Sfax, Tunisia
关键词
decision delegation; trustworthiness; consumer self confidence; involvement; perceived risk; MARKETING-MANAGEMENT;
D O I
暂无
中图分类号
C [社会科学总论];
学科分类号
03 ; 0303 ;
摘要
The goal of the article is to explore the factors that may explain the consumer's decision delegation. To fulfill this objective, we used a qualitative analysis, based on semi-structured interviews with 16 individuals. The results of this study allowed us to propose a conceptual model of the determinants of the decision delegation.
引用
收藏
页码:3829 / 3843
页数:15
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