To Decide Not To Decide: A Qualitative Investigation of Determinants of The Delegation of Decision of Consumers

被引：0
|
作者：
Besbes, Fatma Drira [1 ]
Kamoun, Mohammed [2 ]
机构：
[1] IHEC Sfax, Lab Rech Mkt, Sfax, Tunisia
[2] Fac Sci Econ & Gest Sfax, Lab Rech Mkt, Sfax, Tunisia
来源：
SUSTAINABLE ECONOMIC GROWTH, EDUCATION EXCELLENCE, AND INNOVATION MANAGEMENT THROUGH VISION 2020, VOLS I-VII | 2017年
关键词：
decision delegation; trustworthiness; consumer self confidence; involvement; perceived risk; MARKETING-MANAGEMENT;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The goal of the article is to explore the factors that may explain the consumer's decision delegation. To fulfill this objective, we used a qualitative analysis, based on semi-structured interviews with 16 individuals. The results of this study allowed us to propose a conceptual model of the determinants of the decision delegation.
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页码：3829 / 3843
页数：15
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