A marketing approach to the tourist experience

被引：361
|
作者：
Mossberg, Lena [1 ]
机构：
[1] Dept Innovat & Econ Org, Sch Management, NO-0442 Oslo, Norway
来源：
SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM | 2007年 / 7卷 / 01期
关键词：
tourist experience; marketing; experiencescape;
D O I：
10.1080/15022250701231915
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The aim of this paper is to present and discuss two frameworks about tourist experiences from a marketing point of view. The first one illustrates the co-production of tourism products across the tourism and the creative industries. The second indicates some important factors influencing tourists' experiences. No matter what kind of tourism product we have in mind (e.g. a medieval festival, or a visit to a museum), the tourist will be influenced by the experiencescape, wherein personnel, other tourists, physical environment, products/souvenirs and theme/story play a major role.
引用
收藏
页码：59 / 74
页数：16
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