The Social Responsibility of the Romanian Commercial Companies towards their Own Consumers

被引：0
|
作者：
Muresan, Laura [1 ]
Potincu, Cristian-Romeo [1 ]
机构：
[1] Transilvania Univ Brasov, Dept Publ Law, Dept Mkt Tourism Serv & Int Transact, 29,Eroilor Blvd, Brasov, Romania
来源：
NEW ASPECTS OF FLUID MECHANICS, HEAT TRANSFER AND ENVIRONMENT | 2010年
关键词：
corporate social responsibility; consumer; commercial company;
D O I：
暂无
中图分类号：
O414.1 [热力学];
学科分类号：
摘要：
The commercial companies have several socio-professional groups, named stakeholders. The stakeholders include the consumers. In order to quantify the socially responsible attitude of the Romanian commercial companies regarding the consumers, we shall relate to a number of two marketing researches performed in Brasov municipality. We shall analyse the socially responsible attitude of the commercial companies conducting their activity in Brasov municipality from two antagonistic perspectives: the managers' perspective and the consumers' perspective.
引用
收藏
页码：224 / +
页数：3
相关论文
共 50 条
  • [21] Doing Well or Doing Good: The Relationship between Corporate Social Responsibility and Profit in Romanian Companies
    Hategan, Camelia-Daniela
    Sirghi, Nicoleta
    Curea-Pitorac, Ruxandra-Ioana
    Hategan, Vasile-Petru
    SUSTAINABILITY, 2018, 10 (04)
  • [22] DIFFERENCES IN ATTITUDES TOWARDS CORPORATE SOCIAL RESPONSIBILITY BETWEEN LITHUANIAN AND SWEDISH CONSUMERS
    Pikturniene, Indre
    Vasiliauskaite, Egle
    3RD ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS DEVELOPMENTS ACROSS COUNTRIES AND CULTURES, 2010, : 1443 - +
  • [23] Social responsibility of multinational companies
    Rivoir, Virginia Antunez
    REVISTA DE LA FACULTAD DE DERECHO, 2023, (56)
  • [24] Social Responsibility for Insurance Companies
    Otavova, Milena
    Glaserova, Jana
    Hasikova, Iva
    MONTENEGRIN JOURNAL OF ECONOMICS, 2023, 19 (02) : 129 - 140
  • [25] EFFECTS OF SOCIAL RESPONSIBILITY ON COMPANIES
    Gheorghe, Paul
    Bratiloveanu, Florin Ionut
    Munteanu, Gabriela Iuliana
    PROCEEDINGS OF THE 12TH INTERNATIONAL MANAGEMENT CONFERENCE: MANAGEMENT PERSPECTIVES IN THE DIGITAL ERA (IMC 2018), 2018, : 928 - 932
  • [26] ROMANIAN CONSUMERS' BEHAVIOUR TOWARDS COUNTERFEIT PRODUCTS
    Dabija, Dan-Cristian
    Dinu, Vasile
    Tachiciu, Laurentiu
    Pop, Ciprian-Marcel
    TRANSFORMATIONS IN BUSINESS & ECONOMICS, 2014, 13 (02): : 124 - 143
  • [27] What is the social responsibility of companies?
    Costello K.W.
    Electricity Journal, 2021, 34 (08):
  • [28] SOCIAL RESPONSIBILITY OF MULTINATIONAL COMPANIES
    Blazek, Ladislav
    AKTUALNE PROBLEMY PODNIKOVEJ SFERY 2014, 2014, : 19 - 31
  • [29] The influence of corporate social responsibility associations on consumers' perceptions towards global brands
    Crespo, Catia Fernandes
    Inacio, Nicole
    JOURNAL OF STRATEGIC MARKETING, 2019, 27 (08) : 679 - 695
  • [30] The social responsibility and competitiveness of the Romanian firm
    Zait, Dumitru
    Onea, Angelica
    Tatarusanu, Maria
    Ciulu, Ruxandra
    GLOBALIZATION AND HIGHER EDUCATION IN ECONOMICS AND BUSINESS ADMINISTRATION - GEBA 2013, 2015, 20 : 687 - 694
12345