The Social Responsibility of the Romanian Commercial Companies towards their Own Consumers

被引：0
|
作者：
Muresan, Laura [1 ]
Potincu, Cristian-Romeo [1 ]
机构：
[1] Transilvania Univ Brasov, Dept Publ Law, Dept Mkt Tourism Serv & Int Transact, 29,Eroilor Blvd, Brasov, Romania
来源：
NEW ASPECTS OF FLUID MECHANICS, HEAT TRANSFER AND ENVIRONMENT | 2010年
关键词：
corporate social responsibility; consumer; commercial company;
D O I：
暂无
中图分类号：
O414.1 [热力学];
学科分类号：
摘要：
The commercial companies have several socio-professional groups, named stakeholders. The stakeholders include the consumers. In order to quantify the socially responsible attitude of the Romanian commercial companies regarding the consumers, we shall relate to a number of two marketing researches performed in Brasov municipality. We shall analyse the socially responsible attitude of the commercial companies conducting their activity in Brasov municipality from two antagonistic perspectives: the managers' perspective and the consumers' perspective.
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页码：224 / +
页数：3
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