Measurement of headlight form preference using choice based conjoint analysis

被引：0
|
作者：
Swamy, Surya [1 ]
Orsborn, Seth [1 ]
Michalek, Jeremy [1 ]
Cagan, Jonathan [1 ]
机构：
[1] Carnegie Mellon Univ, Dept Mech Engn, Pittsburgh, PA 15213 USA
来源：
PROCEEDINGS OF THE ASME INTERNATIONAL DESIGN ENGINEERING TECHNICAL CONFERENCES AND COMPUTERS AND INFORMATION IN ENGINEERING CONFERENCE 2007, VOL 6, PTS A AND B | 2008年
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暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
The measurement and understanding of user aesthetic preference for form is a critical element to the product development process and has been a design challenge for many years. In this article preference is represented in a utility function directly related to the engineering representation for the automobile headlight. A method is proposed to solicit and measure customer preferences for shape of the automobile headlight using a choice task on a main-effects conjoint survey design to discover and design the most preferred shape.
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页码：197 / 206
页数：10
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