Marketing capability and performance of dairy cooperatives in India

被引：0
|
作者：
Ali, AI [1 ]
Bhargava, M
机构：
[1] Univ Massachusetts, Sch Management, Dept Finance & Operat Management, Amherst, MA 01003 USA
[2] Oakland Univ, Sch Business Adm, Dept Mkt & Management, Rochester, MI 48063 USA
来源：
INFOR | 1998年 / 36卷 / 03期
关键词：
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The dairy development program Operation Flood was instituted over three decades ago in India to set up non-profit cooperatives with the purpose of marketing rurally available milk in urban areas. The effectiveness of these cooperatives with respect to compliance with their mandate and marketing is relevant in light of the environmental and societal changes that have taken place in India over the past decade. In this paper, marketing performance of the cooperatives is examined using Data Envelopment Analysis.
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页码：129 / 141
页数：13
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